Roomba Rewards began as a hackathon sprint to tackle two key problems: idle robots and users buying accessories elsewhere. We created a tiered loyalty program rewarding cleaning frequency, maintenance, and advocacy. The concept won first place, launching our approach to boosting engagement and sales. Role: Product Design Manager, iRobot Team: Paired with Sr. Director, Digital Experience Skills: UX Design, Branding, Video Production Deliverables : Hackathon entry (Concept vi

Designing a brand new iRobot app for the 2025 Roomba lineup was an exciting challenge for our team. We had the opportunity to rethink the user experience, shifting from a robot-focused design to one that centers around the home — aligning more closely with how users actually approach cleaning. Role: Principal Product Designer, iRobot Team: Led and worked alongside a team of 2 designers on a cross-functional team of hardware and robotics engineers, internal and offshore deve

I created a series of educational flows based on high value topics for first time Roomba Combo users. These were part of a larger...

In collaboration with Industrial Design, I developed a proposal to restore a dedicated home button in the 2025 Roomba lineup. Role: Principal Product Designer, iRobot Team: Design Director & Industrial Designer Skills: Hardware UX Deliverables : Proposal for a dedicated home button PROBLEM Users need an in-the-moment option to send their robots home, without opening the app. An optimal solution is... Intuitive : Users will need to leverage this option in an instant and with

My son turning 2 was an excellent excuse to throw a theme party & also a really fun design project. Role & Team : Mom Tools : Figma,...

I created a test plan & template to stress test a new algorithm assigning clean scores to each room on iRobot home maps before the...

Testing out Pinterest's new app, Shuffle, to make some fun collages.

I continued to evolve the BLOODPAC brand by way of designing the 2022 Annual Report. 2022 was a banner year for BLOODPAC as we celebrated...

I redesigned a client's pricing page to incorporate changes to their pricing model. The goal was to present a variable model (base +...

I worked with BLOODPAC to finish building out their new brand after beginning to refresh their look and feel by way of the 2019 Annual...

As iRobot's suite of products expand beyond floorcare, and we work towards a home centric app, it has become increasingly important to be...

Since iRobot products rely on cameras to generate maps of the home and avoid obstacles, we explored if users would be interested in using...

There was a lot out of my control when it came to planning our 2020 wedding. Color, typography and the designed pieces that create a...

I created a design library of reusable components that mix and match to build scenes for quick UX storyboarding. Role & Team: Sr. Product...

After undergoing a major surgery, patients often struggle to feel understood & supported. It’s well documented that a positive attitude...

Transforming digital content into Figma components enabled Marketing to create higher quality social media assets in ¼ the time. A single...

During early-pandemic-2020 I rediscovered acrylic painting, for sanity's sake more than anything else. The super talented Paige Lindsey...

I established the BloodPAC look and feel (color palette, typography, visuals) by way of designing the 2019 Annual Report. I outlined,...