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Powerful technology, made accessible by design.

I'm Laura, a product designer transforming complex tech into simple experiences, helping people get the most out of the tools they use.

Currently leading digital product design at iRobot  🤖
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Featured Case Study  •  Shipped 2025

Designing an intuitive way to set up cleaning routines

Modernizing Roomba’s routine setup by grounding it in how people actually think about cleaning.

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Featured Case Study  •  Shipped 2024

Freeing Roomba users from floorcare

A predictive cleaning system that lets Roombas decide where and how to clean, delivering a true “set it and forget it” experience.

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Featured Case Study  •  Shipped 2023

Accelerating access to powerful map-based features

An intelligent mapping experience that removes friction from set up so Roomba users can access powerful map-based features earlier and with far less effort.

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Featured Case Study  •  Shipped 2020

Transforming scientific models into decision-making tools

CIBO Impact, a 0→1 product, turned complex agronomic simulations into clear, actionable data. As the founding designer, I shaped the experience, design system, and brand alongside scientists and engineers.

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Laura led the way for how designers partner with engineers, documenting the stages and phases of the discovery process, while exploring complex UX challenges together.

Daniel F., Design Director, iRobot

Laura was the ideal person to level up our design practice. I wouldn’t pass up the opportunity to work with Laura if given the chance.

Rodney G., Head of Design, CIBO

Laura's dedication to true collaboration and prioritizing what’s best for the consumer is truly remarkable.

Thiru P., CMS Director, iRobot

Check out my sketchbook for smaller bits of work, personal projects & more

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