Featured Case Study • Shipped 2024
Freeing Roomba users from floorcare
Roomba’s first predictive cleaning feature allows the robot to decide which rooms need attention without user input. This work revealed a key insight: users trust automation more when we surface less of the underlying intelligence, a principle that shaped future smart features.
Featured Case Study • Shipped 2023
Accelerating access to powerful map-based features
Most users never reached Roomba's most powerful features because their maps required too much setup. Auto Room Naming removed that friction, helping 97% of users understand their map after the first run and unlocking the rest of the experience.
Featured Case Study • Shipped 2020
Turning complex land simulations into actionable insights
Turning breakthrough technology into a successful product requires more than good science. As CIBO's founding designer, I transformed a difficult-to-use beta product into the company's first commercial product, creating the experience, design system, and foundation that brought the platform to market.
Laura led the way for how designers partner with engineers, documenting the stages and phases of the discovery process, while exploring complex UX challenges together.
Daniel F., Design Director, iRobot
Laura was the ideal person to level up our design practice. I wouldn’t pass up the opportunity to work with Laura if given the chance.
Rodney G., Head of Design, CIBO
Laura brings clarity to complex flows, asks the right questions, and leads with confidence and calm. Her UX intuition elevates product quality and sets a clear direction for the team.
Daria B., UX/UI Designer, TLM