Hi there! Thanks for stopping by.
I've spent my career designing at the intersection of technical systems and real human behavior. I bring product, design, and engineering together early so we're solving the right problems from the start. That alignment leads to clearer decisions and work that actually ships.
I care about how things are built, not just how they look. I work closely with engineering to understand constraints, edge cases, and how the system really behaves, because that's where many of the most important design decisions happen.
I'm particularly interested in how people build trust in technology over time as automation, personalization, and AI become part of everyday life.
Today I lead a team of product designers while also staying close to the work itself. I help teams navigate ambiguity, connect customer needs to technical realities, and grow their ability to influence product direction.
When I'm not working, you'll find me tackling interior design projects, experimenting with photography, or hanging out with my family.
DRIVING IMPACT ACROSS PRODUCTS & TEAMS
The work I'm most proud of isn't the features I've shipped — It's the changes that happened because of them.
Replaced manual map editing with automatic room labeling, cutting setup time 7x. This became the spatial foundation Roomba's intelligence depends on.
Human-AI Interaction
Onboarding became 7x faster by leveraging intelligence
Shaped the Dirt Detective algorithm and defined how it presents intelligence to users: recommendations, visualizations, and actions that are visible, editable, and optional by default.
Intelligent Systems
Roomba's intelligence became something users could trust
Proposed the map-first direction central to the 2025 Roomba Home redesign, taking it from board proposal to new, shipped app in just 8 months.
Organizational Influence
60+ engineers & 4 teams aligned around a new direction
Led user-driven improvements to Roomba Home in the 6 months following MVP launch. SUS scores rose from 63 to 87, with ratings up +1.7★ Android, +2.1★ iOS.
Design Leadership
Usability jumped 24 points with post-launch improvements
Made Quick Starts the default way to clean in Roomba Home by surfacing routines on the Home tab and cutting the steps to start. Adoption grew from 44% to 60%+.
Behavior Design
Cleaning with Roomba became a habit, not a chore
As CIBO's founding designer, transformed early concepts and pilot programs into the company's first customer-ready product.
0-1 Product Strategy
CIBO shipped its first commercial product
Making sense of complex data presentation with the team at CIBO. (2019)
Visiting family in Croatia was every bit as beautiful as I expected.
My heart.
