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Roomba Rewards began as a hackathon sprint to tackle two key problems: idle robots and users buying accessories elsewhere. We created a tiered loyalty program rewarding cleaning frequency, maintenance, and advocacy. The concept won first place, launching our approach to boosting engagement and sales. Role: Product Design Manager, iRobot Team: Paired with Sr. Director, Digital Experience Skills: UX Design, Branding, Video Production Deliverables : Hackathon entry (Concept vi

I created a series of educational flows based on high value topics for first time Roomba Combo users. These were part of a larger initiative to improve 5-star reviews by removing friction between users' initial set up and successfully cleaning for the first time. Role : Principal Product Designer, iRobot Team : Paired with Visual Designer / Animator, Copywriter Tools : Figma, Figjam Skills : UX Design, UI Design Deliverables : Dev ready designs for 3 education flows THE CHALL

In collaboration with Industrial Design, I developed a proposal to restore a dedicated home button in the 2025 Roomba lineup. Role: Principal Product Designer, iRobot Team: Design Director & Industrial Designer Skills: Hardware UX Deliverables : Proposal for a dedicated home button PROBLEM Users need an in-the-moment option to send their robots home, without opening the app. An optimal solution is... Intuitive : Users will need to leverage this option in an instant and with

I created a test plan & template to stress test a new algorithm assigning clean scores to each room on iRobot home maps before the feature was fully built. Role & Team : Principal Product Designer, iRobot Tools : Mural Skills : User Testing Deliverables : Test plan with instructions & Template for recording results I created a plan and template for the product team to stress test a new algorithm assigning clean scores to each room on iRobot home maps. A numerical score is ass

Testing out Pinterest's new app, Shuffle, to make some fun collages.

I worked with BLOODPAC to finish building out their new brand after beginning to refresh their look and feel by way of the 2019 Annual Report . This included a new logo, new, more meaningful brand graphics, a refined, accessible color palette, refreshed typography and an intentional photography style. Role & Team: Design Consultant Tools: Figma, Photoshop, Illustrator Skills: Brand Strategy + Development Deliverables: New Logo, New Brand Assets + Documentation in Brand Book

As iRobot's suite of products expand beyond floorcare, and we work towards a home centric app, it has become increasingly important to be intentional about how we leverage our mapping capabilities — Our current maps have a lot of elements, and as we expand our product lines and features they’ll have even more. To address this, I conducted an audit of maps today, their purpose & their potential in a future smart home centric app. Role & Team: Sr. Product Designer, iRobot Tools

Since iRobot products rely on cameras to generate maps of the home and avoid obstacles, we explored if users would be interested in using their Roombas as autonomous mobile security devices. Role & Team: Senior UX Designer, iRobot Tools: Figjam, Figma Skills: Early UX Exploration Deliverables: Rough sketches to talk through possibilities with the team & users THE CHALLENGE How can we insert Home Monitoring into the current iRobot app, seamlessly for iRobot users who opt in to

I worked on a design library of reusable components that mix and match to build scenes for quick UX storyboarding. Role & Team: Sr. Product Designer, iRobot Tools: Figma Skills: Design Systeming, Illustration Deliverables: Reusable components for UX storyboarding

After undergoing a major surgery, patients often struggle to feel understood & supported. It’s well documented that a positive attitude and social support can drastically affect the speed and success of physical rehabilitation. I wanted to learn more about this space, so I set out to interview people who had experienced a major recovery and find out if I could provide support through design. This research led me to create an app concept called Uplift, designed to improve the

Transforming digital content into Figma components enabled Marketing to create higher quality social media assets in ¼ the time. A single template automatically scales to match layouts for any social media site, and by locking layers, designs automatically stay on brand. Role & Team: Lead Designer, CIBO Tools: Figma Skills: Design Systeming, Visual Design Deliverables: 5 fluid Figma templates for 4 social media platforms Shout out to Rachel for this awesome tutorial , which i