Sketchbook

I worked with BLOODPAC to finish building out their new brand after beginning to refresh their look and feel by way of the 2019 Annual Report . This included a new logo, new, more meaningful brand graphics, a refined, accessible color palette, refreshed typography and an intentional photography style. Role & Team: Design Consultant Tools: Figma, Photoshop, Illustrator Skills: Brand Strategy + Development Deliverables: New Logo, New Brand Assets + Documentation in Brand Book

I worked on a design library of reusable components that mix and match to build scenes for quick UX storyboarding. Role & Team: Sr. Product Designer, iRobot Tools: Figma Skills: Design Systeming, Illustration Deliverables: Reusable components for UX storyboarding

Transforming digital content into Figma components enabled Marketing to create higher quality social media assets in ¼ the time. A single template automatically scales to match layouts for any social media site, and by locking layers, designs automatically stay on brand. Role & Team: Lead Designer, CIBO Tools: Figma Skills: Design Systeming, Visual Design Deliverables: 5 fluid Figma templates for 4 social media platforms Shout out to Rachel for this awesome tutorial , which i